Saturday Sep 23, 2023

Networking helped Servpro cleaning service in Jacksonville Beach, Mandarin

Ben Alcorn and Lauren Braddock own two Servpro territories: Servpro of Jacksonville Beach-Ponte Vedra and Servpro of Mandarin

Two years ago, husband and wife team Lauren Braddock and Ben Alcorn were entertaining cleaning and restoration service clients at The Players Championship when suddenly the PGA commissioner appeared on all video screens at the golf course to announce that the tournament was ending because of COVID.

The owners of Servpro of Jacksonville Beach-Ponte Vedra and Servpro of Mandarin didn’t know it then, but it was the beginning of a major shift in the way that their company would go about getting new business.

Like so many other small business owners, they were initially forced to sit at home to ponder what would come next, because after a few weeks the business phone lines still weren’t ringing.

“We finally realized that we had to be proactive if we wanted to stay in business,” said Lauren Braddock. Her parents started the business 40 years ago and had retired right before the pandemic hit. In the next months, the couple felt pressure to find ways to keep the business going.

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