If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent years, which is why many people are looking to shop kawaii decor. In order to make over your bedroom, dorm room, or pretty much any room in your house with that kawaii aesthetic, you first need to pick up a few essentials.
The kawaii color palette is simple to follow. For the basic kawaii pink aesthetic, you want to go for soft pastel hues. Think of the colors you’d typically find in the baby section of Target or around Easter time. Basically, anything that is a pale pink, baby blue, or light purple will do. Of course, there is also a kawaii goth aesthetic (or pastel goth) that still has those pastel influences, but with more black accents for an edgy twist. However, as long as it’s cute and invokes an “awww” response out of you, it is kawaii.
Now that you know what colors to look for, you can nail down the kawaii aesthetic by shopping these too-cute decor items.