Without a doubt, TikTok trends are now an integral part of the internet’s future. Though the five-year-old app has its skeptics, it’s impossible to deny the firm grip it holds on the culture—cue infamous TikToker turned actor Addison Raes’s Met gala attendance. In addition to hosting the now standard dance, cute animal, slip-and-fall videos, TikTok has also birthed a platform for subcultures where users can share, celebrate, and educate each other on niche topics of choice.
The world of design is one of those categories, as curators, designers, and even the remotely design-curious take to the app to share their own take on the wide world of interiors. “DesignTok” is made up of a wide range of accounts, from the didactic to the celebratory to the how-to. What sets TikTok design content apart from other social media is its willingness to go behind the scenes: As an audience, we are invited to see beyond the finished product and come along for the ride, exploring how furniture is made, how beautiful interiors are created, and how designers make decisions regarding their decor.
New to the platform? Here are seven design accounts that you should scope out on TikTok. We highly encourage our audience to explore and draw their own conclusions regarding the content created on the accounts listed below.
One of the more attractive aspects of TikTok is the way in which it democratizes knowledge, serving as a platform for experts on nearly any topic who take the time to break down complex topics into informative, digestible clips. @interstellar_isabellar does this with what she describes as “anti-authoritarian, folk art history,” which encompasses, design, craft, and more. Not only does she educate her audience on fascinating, specific subjects like neo-Andean architecture and Czech Cubism, but she often focuses on areas of the arts that are overlooked. She’s also quick to acknowledge when her knowledge is limited or she’s had a misstep. Buckle up and be ready for a crash course with this one!
Though you may find yourself spending far too much time on @dearmodern, the account is anything but a guilty pleasure. Instead, upon viewing founder Cliff Tan’s simple and practical advice videos that explore concepts like floor plan layout challenges, you’ll walk away feeling more confident and capable of decorating your own space. Cliff doles out tips with a refreshing sense of fun and lack of judgement, taking joy in simple acts like repositioning a bed to be more comfortable, or taking a bland bedroom and spicing it up with affordable splashes of color, inviting us to come along for the ride.
For endearing home influencer content, @andigetdressed comes out on top. The multi-talented Kellie Brown, the account’s founder, first rose to prominence as a fashion blogger years ago but has now gained a following for her expertise around home decor with her behind-the-scenes vlog-style look into the development of her space. Incorporating both vintage and contemporary pieces, Kellie pays careful attention to the details: She highlights simple but important facets of her space, like the magazines she chooses to set out on her coffee table or a new quilt she bought to switch up her bedding. For Kellie, the story is continually unfolding, as she fine-tunes her space and takes her audience on sourcing adventures in vintage design markets.
Design takes a mysterious bent with the anonymous curatorial eye of @enigma.curation, who explores and critiques important design moments throughout history with simple slideshows and detailed narration. Their videos touch on topics like landmark buildings, experimental chairs, and designers throughout history, and they’re a great example of a project that has begun to transfer success on Instagram into a meaningful use of TikTok’s platform, one of the great challenges of the shifting social media landscape.